The most requested digital gifts this Christmas


Mobile phones, accessories, cosmetics and toys define the main articles of electronic consumption that, on these dates, will move about 16,000 million euros, more than an 11% increase compared to last year.

It seems that electronic commerce is gaining strength in the Spanish market. The purchase of products and services through the Internet is adding such a number of followers that the result of its turnover was 15,891 million euros in 2014, which represents a growth of 24.8% compared to 2013, according to data published by the National Markets and Competition Commission (CNMC). Moreover, travel agencies and tour operators, air transport, clothing, together with computer equipment, form the spearhead of this business area.

And now, with Christmas upon us, they remind us that last year digital purchases grew more than 6% at this time, but in 2015 analysts expect them to increase even more; in fact, this segment is estimated to reach at least 16,000 million euros, representing an increase of between 11% and 18%.

The possibility of comparing prices and the ease of being able to buy at any time and from anywhere are some of the ingredients that have led to the cultivation of online consumption: a sector in which the star products of this Christmas period 2015 will be, in this order , mobile telephony, accessories, cosmetics and toys.

Factors driving e-commerce

The main factors that have led to the increase in online shopping are based on both economic security and practicality reasons; In other words, what until now has been considered one of the greatest obstacles when it comes to purchasing products via telematics - distrust at the time of payment - has peaked: the market has been developing payment options with high levels of security such as, for example, wallet cards, systems such as PayPal or Google Wallet (mobile payment structure) and even through the Trustly solution, based on direct bank transfer.

Nor should we forget the comfort index of interactive commerce, which, using the computer, tablet or smartphone, avoids unnecessary travel, allows us to save time and, in addition, receive the product where we indicate it. However, the Cetelem Observatory assures that electronic purchases would be optimized if the offer of online services increased, that is, if post-sale processes, home delivery or the possibility of having assistance during the operation were improved.

Online operations outside the European Union

But what happens when we buy a product via the Internet far from our borders, not just from Spain, but outside the European Union (EU)? Well, if we have become infatuated with a product - worth as an example - American or Australian, we will have to face customs expenses that apply to the import of articles whose amount exceeds 22 euros. And to them must be added the VAT (21%) and the corresponding management payments.

In this sense, it must be emphasized that the types of import tariffs in Spain depend on the merchandise and usually range between 0% (books) and 17% (clothing and footwear), with payment being made directly to the courier when he brings us the product home.

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