Commercial area

economic-dictionary

The commercial area is one in which companies deploy sales strategies, marketing, public relations and all those efforts to achieve the best position in the market.

The commercial area is present in all organizations and is in charge of selling, promoting and positioning products in the market.

Its functions are present from the market study, to the attention and post-sale analysis, looking for strategies to position a brand, retain customers and achieve better participation.

Other areas converge in the commercial area, such as; marketing, advertising, sales, public relations, customer service and after sales. Each one, with functions that seek not to leave room for customer dissatisfaction, but rather, to improve the perception that the customer has with the brand and the product.

Commercialization

Business lines in a commercial area

The commercial area can generate a parallel business line, with the aim of complementing the income received from its main products.

Examples of parallel business lines:

  • Retail purchase credits.
  • Consumer loans in banks (and retail).
  • Cash advances with interests a little higher than credits, but with the advantage of being acquired with lower requirements.
  • Strategic alliances with complementary services from other brands.

Incentives for workers

People are the ones who transmit the message and concept in a personalized way from the brand to the client, so it is important to maintain their motivation. In this sense, the actors involved in the different processes of a commercial area are:

  • Sellers.
  • Promoters.
  • After sales assistants.
  • Customer service assistants.
  • Advertisers.
  • Designers.
  • Merchandising professionals in the lay out of the sales room.

Everyone has direct or indirect interaction with customers, therefore, they adjust the message to the emotion with which they come to look for the product.

In short, a commercial area is a place for the integration of sales, marketing, communications, public relations and other efforts that aim to make the company grow through the creation of product value.

These processes require professionals capable of detecting needs, proposing solutions, developing products and promoting these as the best alternative to others on the market.

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