An artisan is any person who performs manual work and makes pieces that are totally exclusive, personalizing their creations according to the tastes of their clients.
Above all, manual work excludes the use of any type of machine and each piece generated is different. One piece is always different from the other because the craftsman does not make all the pieces the same, because their processes are not standardized as it results in industrial production.
Apart from, artisanal production is distinguished and differentiated from production that is done industrially or known by the name of series production, because the pieces of a series production have uniform characteristics in each product.
On the other hand, in the mercantilist era when the guilds flourished, there was a guild of artisans, and it was used to group a group of people who performed the same trade or the same craft profession.
Distinctive elements of the craftsman's work
People who are dedicated to artisan work put in their work certain specific details that can be listed in the following list:
1. The product that is made is unique
Of course, the product created is unique, this means that the product that an artisan makes has distinctive features that are very different from the other products offered on the market.
In the same way, it can be indicated that each piece made by the same craftsman cannot be identical to another, because they do not have a production process structure that allows one product to be the same as another. That is why each product becomes something unique and singular.
2. The product is made by hand
Therefore, handcrafted products are always produced by hand, so that they do not follow a uniform model in their manufacturing process, for that detail each piece or each creation that is made has particular and differentiated features.
3. Use of more time in the process of its elaboration
Of course, because it is done manually, the preparation of each item requires a greater amount of time, since it requires more meticulous work to achieve the final result.
In addition, it is clear that the work done by a machine is done faster than the work by hand, this determines the need to use a greater amount of time.
4. The techniques that are applied are learned from generation to generation
In relation to artisan work, it can be mentioned that this is learned from generation to generation, the transmission of knowledge is carried out in the so-called artisan workshops, where the production techniques of each trade or profession are transmitted informally.
5. Native raw materials are used
Undoubtedly, artisans use raw materials from the places where they live, this situation gives them recognition of the products of an area.
Indeed, we can mention the handicrafts of Colombia using emeralds in bracelets and necklaces, the alpaca wool sweaters in Bolivia, the Chinese porcelain tableware; among some examples that could be named.Craftsman work
What does a craftsman have to do to be successful
Artisans are characterized by the fact that they themselves produce and market their products, so to be successful they must:
1. Be self-reliant at work
Thus, the artisan has to be self-sufficient, because he must supply himself with both financial resources and raw materials to be able to make his productions.
In other words, it cannot depend on someone, therefore the part of the commercialization of the products must be carried out without any type of intermediary.
2. Give importance to the client
On the other hand, the artisan must focus on his clients, that forces him to learn about what interests the client, so that when producing his crafts he has the client as the final objective of each creation; this will allow your business to survive and sustain itself over time.
3. Take into account the price and quality of your products
In order to stay in the market, the artisan cannot overlook quality in the delivery of his products, because this allows customers to recommend his products and buy them back. In the same way, it has to seek to charge competitive prices that become attractive to people who are looking for this type of goods.
Examples of products made by artisans
Artisan products can have a high degree of recognition worldwide as the following products that we use as some important examples:
- Russia is recognized in the world for its wooden dolls called Matrioskas, which represent the concept of motherhood. They are hollow wooden dolls that contain other dolls inside them.
- China has porcelain as a representative artisan product, which is characterized by its meticulous and exclusive designs of each piece. Worldwide it is considered a luxury product.
- Ecuador is characterized by its emblematic toquilla straw hats that they weave according to the traditions of the region, this product was declared in the year 2,012 as an intangible heritage of humanity.
Finally, we can indicate that the craft of the artisan has been recognized for a long time, especially they were recognized in feudal times and unionized during the time of commercialism; however, over time the artisan's work continues to be a very important activity in all the countries of the world.