Ideal client

economic-dictionary

The ideal client of a company is one who, through the services or products offered by the firm, can solve their needs.

The ideal client will always appreciate the work of the company and will be a good underwriter, who will see the company as a valuable need and not as a problem.

It should be noted that the ideal client can be a natural or legal person (firm).

Why is it important to know the ideal customer?

These are the main reasons why it is important to know the ideal customer:

  • Know who we are addressing: Knowing who we are addressing will allow us to focus on that particular profile.
  • Directing the language towards the ideal client: The contents of the web, blog articles, the way of writing the emails, among others, are elements that must be coherent and adapted to the profile of the ideal client. It is important to note that a certain tone must be used at the written and oral level. For example: if we talk about "you" to customers we must do so in all publications, that is consistency. If we speak of "you" we will use that form in all areas of communication.
  • Improve our services or products: The better the ideal client is known, the more clues there are about the adjustments that can be made in the services or products. You can even identify the creation of new businesses if there is an opportunity in them.

How can you create the ideal client file?

In order to know the ideal client, the first thing to do is to observe who the general clients are and analyze the one that makes the greatest and best use of the services.

An example of an ideal client file could have the following information: name and surname, personal tastes, age, job, hobbies, consumption habits, hobbies, among others. All the details that we can include to create a mental image of him.

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