Compulsive buyer

economic-dictionary

Compulsive shoppers are those who have no control over the consumption they make, doing it instinctively. Then show remorse for overspending, but shop again.

In other words, compulsive shoppers are those who spend without measure. Later, seeing that they are not taking care of their personal finances, they regret their actions.

This type of buyer makes purchases that are not essential, that is, they do not seek to supply a need, such as hunger or clothing. Instead, it is an impulse of the moment that gives satisfaction to the consumer by the simple fact of owning something new.

This is not to say that all people who buy luxury goods are compulsive buyers. Rather, compulsive buying is about repetitive behavior on goods that may or may not be expensive and that, in terms of utility, only provide the buyer with a pleasant but ephemeral sense of possession of something new.

Compulsive Shopper and Anxiety

A compulsive shopper is a person with an addiction and, according to psychologists, may be hiding deeper problems. These can be, for example, an affective lack or a feeling of emptiness in one's own existence.

This type of buyer tends to fall into a damaging vicious cycle because, after spending on impulse and obtaining pleasure, comes regret, as we have already mentioned. This, in turn, creates anxiety and causes the individual to shop again to feel better.

We must bear in mind that, unlike other addictions, such as alcohol, tobacco or illegal drugs, compulsive buying behavior is not condemned by society. At the most it can be criticized, but the compulsive buyer is not usually considered a sick person and, even less, dangerous. Even large companies and the media encourage people to buy beyond their needs, that is, to consumerism.

Compulsive shoppers can seek psychological help. The first step, we must remember, is for the individual to accept that they have a problem.

How to identify a compulsive shopper?

A compulsive shopper usually has problems with his personal finances, perhaps overdrafts on his credit card or high levels of debt or delinquency.

This can even harm the consumer's environment, for example, if he stops making an important payment, such as health insurance or the monthly payment at his child's school.

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