A buyer is a natural or legal person who makes a payment. This, in exchange for a certain good or service.

In other words, the buyer is that economic agent, person or company, that acquires a tangible or intangible product. In return, it makes a consideration (usually monetary).

The buyer represents the market demand. In contrast we have the seller, who is the supply side.

The buyer takes into account different variables to make his decision, but mainly we have the price, the existence of substitute goods, the quality (offered or proven) of the product, the budget restriction. It is also worth highlighting other subjective variables, such as sharing, for example, certain values ​​with the seller, such as the commitment to caring for the environment.

There are different types of buyers. For example, those rational, who make a purchase decision by doing a reflective exercise, or those impulsive who are carried away by their emotions.

In the following sections we will summarize other types of buyers that can be identified.

The online shopper

The online buyer is one who makes the purchase through the virtual medium, that is, who resorts to electronic commerce on the Internet.

It is increasingly common for buyers to avoid traveling to purchase the desired product. Instead, you can do it from your computer or cell phone in the comfort of your home.

The responsible buyer

A responsible buyer is one who acquires a good or service basing his purchase decision not only on price and quality, but also seeks that said purchase has a positive (or the least negative possible) impact on the environment and / or the environment. society.

For example, we say that it is responsible when comparing coffee alternatives, it will prefer a brand that has sustainability certifications, or that provides support to farmers in vulnerable conditions.

Difference between buyer and consumer

The difference between buyer and consumer is that the former is the one who pays for the good or service, but not necessarily the one who consumes or enjoys it. Instead, the consumer is the one who makes use of the product in question, but this does not mean that he has paid for the merchandise.

For example, imagine that a person buys a plane ticket and a tourist package as a gift, so that his mother takes a sightseeing trip for her birthday. In this case, the son is the buyer, but the mother is the consumer.

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