Difference between SEO on page and SEO off page
On page SEO focuses on optimizing the internal elements that make up a website. On the other hand, off-page SEO is focused on improving and effectively managing the actions that take place outside the page. This is the fundamental difference between the two concepts.
The main objective of SEO positioning is to locate a website in an optimal position within the most prominent search engines that exist on the Internet.
Those responsible for a website have among their priority objectives that it is well positioned. That is, it appears in the first positions of the search engine used.
This is achieved by carrying out actions focused on SEO on page of the page and SEO off page.
Both techniques are complementary and have the same objective, but are different when implemented. The first focuses on improving all internal aspects to achieve a good positioning.
As for off-page SEO, its main mission is to take care of everything related to the external part of the web, but that also influences the search location.
What are the main differences between SEO on page and SEO off page?
These are the most notable differences that exist:
- SEO on page tries to optimize and improve the internal elements of a website focused on improving a good positioning. For example, prepare the texts using copywriting techniques, the inclusion of keywords or keywords, among other actions.
- SEO off page focuses on carrying out actions external to the web, but aimed at achieving the same optimal positioning result. For example, the use of text aggregators to distribute articles on the web. The dissemination of the content and the page on social networks is also put into practice so that it becomes viral and reaches a greater number of users or implement link building techniques, among other related actions.
- It is important to work on SEO on page from the development of the web. In this case, these techniques are carried out during the creation of the page and later they can be controlled.
- Instead, the off-page SEO is carried out once the web is finished. After having created this and having established some good parameters internally, we will proceed to carry out the most outstanding actions to manage the SEO off page of the page.
Examples of SEO off page and SEO on page
When creating a page you always have to set goals. It is important to know if the positioning of a web is going to be worked hard or it is not so necessary for the person in charge.
Bearing this in mind, if the former is chosen, it will be important to establish a good internal foundation on the page and complete this with appropriate external actions to achieve a good search engine ranking.
When it comes to taking care of the internal elements, the most prominent keywords of the project for which the page is being made will be chosen. For example, if it is a website about psychology, it can include emotional intelligence, positive psychology or anxiety, among the most prominent keywords.
In this case we would be dealing with the internal elements of the page. We talk about SEO on page.
On the other hand, if an article has been written on the web blog, it can be shared on social networks or different digital platforms. The objective is to spread this content and make it go viral so that when people read it they land on the web and improve its positioning.
In this case, the strategy used would be focused on working and improving the off-page SEO of the web.