The sales funnel, conversion funnel or sales funnel refers to the steps or stages that a user has to go through on a website to achieve an objective previously defined by the person responsible for the page.
The registrations in the blogs, making a purchase if you have an online store, downloading a free Ebook, are some examples within the development of sales funnels.
The development of funnels is a powerful digital marketing tool to get more users, evaluate the process and correct errors, if any, and improve business sales.
Why use sales funnels?
There are several reasons, but the main reasons to use sales funnels are the following:
- Automating the process will help you get more customers in less time.
- Launching the autopilot on a website allows you to perform other tasks while the page itself generates conversions.
- The final communication will be with users who are really interested in the services offered.
- It favors the inclusion of offers and product discounts.
- Indicates those mistakes that have been made in the process of creating the funnel and the possibility of improving them.
Sales funnel examples
An example of making a conversion funnel would be creating and automating emails on an email marketing platform.
These emails will be activated when the user registers on the company page.
If you want to sell a course, for example, you could prepare a lead magnet to attract users and register on the web.
Once registered, they can download this free gift, and in addition, they would begin to receive a series of previously defined emails in which the offer or discount was finally indicated.
Ideally, in these cases is that if a user registers and receives the gift that has been prepared on the web, a dose of utility can be provided before the commercial bombardment. The development of this process is important since it is not only about the technical part of the platform but also about creating the appropriate content through techniques such as copywriting.
Another example of this type of sales funnel would be the fact of having an online store and the process of buying a product.
In the first place, it would be necessary to distinguish the steps that would be: entry to the web, visit to the determined landing, add the product to the shopping cart and finally the payment and the achievement of the object.
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