Social mobilization is a community expression mechanism, through which a protest, social or protest cause or message is raised.
Through social mobilization, different communities seek to achieve a common good or certain objectives. The nature of this type of action, coming from the citizen sphere, can be very variable; these depending on the objectives to be pursued.
In this sense, there are mobilizations with different degrees of social participation and action on the part of citizens. From peaceful concentrations in an open space to organized professional and sectoral strikes.
The operation of all social mobilization goes through establishing a key objective or idea to be transferred. At the same time, this idea must permeate society, as well as motivate greater citizen participation.
Characteristics of a social mobilization
As an instrument or mechanism of social change, social mobilizations have some notable characteristics:
- Little immediacy: Usually, the changes pursued by societies have weight and require a medium or long term to achieve them.
- Active participation: Social mobilizations are general through the participation and participation of citizens. This, through acts of various kinds. A clear example of this is any action of social collection and for the purpose of obtaining financial funds for a specific cause or project.
- Social motivation: A mobilization can have different natures: protest signal against legal or institutional measures, causes of social justice, the rejection of acts of violence and terrorism or the signaling of environmental problems, for example.
- Use of public spaces: Often, companies use physical public spaces for the location of their acts of concentration.
Degrees of social mobilization
Often, citizen mobilization actions can lead to other organized phenomena. Examples of this can be the community response to events of violence in some part of the world, the loss or death of a cultural, political or religious leader, among others.
Thus, it is frequent, in all parts of the world, the appearance of manifestation phenomena. Borderline cases would be boycotts or even the use of violence as a method of protest.
Alternatively, the business and industrial environment is often prone to the formation of mobilizations in the form of strikes. Another notable example would be the case of productive dumping.
Social mobilization in digital environments
With the rise of the digital environment and new communication tools (ICTs), the phenomenon of mobilizations has undergone a change.
For this reason, communities willing to hold rallies or protest actions use technological tools, the Internet, and social networks.
In this regard, the ability to appeal and the reduction of deadlines has been remarkable over time. This digital boom has facilitated the geographic expansion of social causes that were previously more local.
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