Maslow's pyramid


Maslow's pyramid is a theory of motivation that tries to explain what drives human behavior. The pyramid consists of five levels that are hierarchically ordered according to the human needs that all people go through.

Maslow's pyramid starts from the lowest level where our most basic needs are found, such as food or breathe.

When we satisfy those primary needs, we are filling in the base of the pyramid, and only by meeting those needs can we go up to the next level, where the secondary needs lie and, higher up, the tertiary needs.

Maslow's pyramid explained

The name of the pyramid is due to its author, the American humanist psychologist Abraham Maslow (1908-1970), who in the first half of the 20th century formulated in his work "A Theory of Human Motivation" Maslow's pyramid theory, one of the best known motivation theories.

Maslow's pyramid of needs theory visually explains human behavior according to our needs.

At the base of the pyramid appear our physiological needs, which all humans need to cover in the first place. Once these needs are covered, we seek to satisfy our immediate higher needs, but we cannot reach a higher step if we have not covered the lower ones before, or what is the same, as we satisfy our most basic needs, we develop more needs and desires. elevated.

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The 5 levels of Maslow's pyramid are as follows:

  1. Basic or physiological needs: They are the only ones inherent in every person, basic for the survival of the individual. Breathing, feeding, hydrating, dressing, sex, etc.
  2. Security needs: It seeks to create and maintain a situation of order and security in life. A physical security (health), economic (income), need for housing, etc.
  3. Social needs: They imply the feeling of belonging to a social group, family, friends, partner, coworkers, etc.
  4. Esteem or recognition needs: They are recognition needs such as trust, personal independence, reputation, or financial goals.
  5. Self-actualization needs: This fifth and highest level can only be satisfied once all other needs have been sufficiently met. It is the feeling of having reached personal success.

This theory is widely used today. One of the fields where the Maslow pyramid is most analyzed and studied is in marketing. Companies tailor their product, their message and their communication to the level of need that they believe they can cover and satisfy.

Maslow's pyramid example

Next we will put examples of Maslow's pyramid explaining each level for the case of a company. Suppose we are the managers of a consulting firm in charge of making reports on its clients.

  • Physiological needs: To be able to cover these needs, you have to install toilets and tables with chairs to be able to work.
  • Safety needs: We must carry out all the occupational risk protocols. Along with this we must also install ergonomic furniture that protects the health of employees.
  • Social needs: This type of need is covered by creating bonds of friendship through social gatherings or company meals.
  • Recognition needs: A good leader who motivates the staff and gives them the confidence they need allows the worker to feel recognized.
  • Self-actualization needs: Giving awards to the most productive employees is one option when meeting this need.

In conclusion, Maslow's pyramid is a theory of motivation that tries to bring order to the needs of each human being.

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