Psychology of the color red


The psychology of the color red is one that is related to the effects that this color produces in the human being. Red is a color that conveys passion, love, energy or warmth. In fact, blue is used as a representative color for cold and red for heat.

Among the types of psychology that exist, we highlight the psychology of color. This branch is in charge of studying, evaluating and investigating how colors affect human beings, their behavior and the variety of emotions and sensations they have about them.

Red is a color that conveys a wide range of sensations. For example, energy, spontaneity, autonomy, independence or sensuality. Although it also has certainly negative connotations. For example, aggressiveness, risk, hatred or violence.

Red is a primary color. Another variety of secondary colors can arise by mixing this with other tones.

Advertising uses a lot of colors and copywriting techniques to create a persuasive effect on the public. Therefore, when you use the color red, you assess the objectives you want to achieve and also know the effects that this color generates on users.

What does the color red mean in psychology?

It mainly represents the following:

  • Power: It is used in many advertisements related to high-cost products or brands focused on users with high purchasing power. It is intended to convey a sense of power and leadership.
  • Love: Red is the color of passion. You just have to take a look at the number of ads that use this tone when dates like Valentine's Day are approaching. The typical red heart associated with love.
  • Sex: When it comes to showing passion, sex or debauchery, red is the color most chosen and used to represent these options.
  • Signaling: It should also be noted that it is associated with danger. Many prohibition or danger signs use it.
  • Aggression: The color red can have positive and negative connotations. It will depend on where it is used and in what kind of contexts. For example, this tone is also associated with violence or hatred.
  • Vitality: Another of the associations that exist with respect to this color is vitality, dynamism and even youth. Many commercials that are focused on a young or adolescent audience use this tonality.

Examples of psychology of the color red

Here are some prominent examples:

The color red is often used in advertisements related to food products because its vision has been proven to stimulate hunger. For example, Telepizza, Nestlé or Coca-Cola are brands that use it regularly.

It is also associated with power and wealth. For example, Ferrari, a car brand not accessible to any pocket, makes use of this tone in its advertising.

Red is the color of love and passion and brands know it. For example, Nestlé uses it in its heart-shaped chocolate boxes. One more sample of the association of this tone with love.

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